Human Capital: Group of engineers/ technicians willing to help produce the product.
Financial Capital: Enough to get to launch of product
Resources: Batteries, USB cases
Capabilities: Knowledge about circuitry, wireless networks
Culture: Innovative and Ambitious
Social Capital: Connections to many in IT industry
Marketing/ Advertising connections
Ability to sell product on Amazon
Experience in working with Wireless Technologies
Experience in managing finances/inventory/resources
VRIN Analysis
Valuable: Valuable as it would be the first true wireless
laptop charger in the market
Rare: Wouldn’t say its rare as this idea is very simple, and
many are probably trying to come up with an idea that is similar.
Imitable: One that would work the way it is intended would
be rare, also with potential patents on the technology, and as well as costs to
enter with the patent would make it hard to be imitable.
Non-Suitable: I would say there can be potential other
products in the market not made yet that could replace this product. Such as
wireless charging already integrated into the laptop.
I would say the top resource is the connections to many in the
IT industry. I would say this is the most important as the connections provide
me with a lot of good information on not only about who would want the product,
but I also have a lot of information about the potential innovations and
technologies that are being produced that could challenge or support the
product I’m trying to build.
Hi Raul!
ReplyDeleteWhat a great unfair advantages that you identified in your post. Clearly, you also used VRIN analysis to demonstrate how you propose your resources to your customers. However, for better analysis, it is more appropriate for you to analyze each resource with VRIN strategy to understand what you need to improve and what you need to be withdrawn on your products. In general, you did a great job on VRIN analysis
As you said, having connections is your strongest resource. Not only will you be able to get knowledge of the latest trends moving the market, but you also will have connections to manufacturers as well as other top-level engineers who can help with the creation of the product. Also, having connections to funding will help you with your product's development as well.
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