Thursday, April 9, 2020

Venture Concept No.1 (24A)

Intech.Inc

The opportunity in this venture is to have a true wireless charger for laptops. This venture comes from the need for people to have an easier way to recharge their laptop as the laptop is the primary PC people use for the daily work. The hassle of having to use cables, a power brick, and be situated near a wall outlet can be very difficult if you find yourself in situations that don’t have. The people I would say who have this need the most would be college students, and tech professionals. There is also a broader need to anyone who would want the wireless laptop charger. The forces that have created this opportunity are that many people are using Laptops as their main computer and people use it everywhere and frequently. This market is mainly aimed at people who use laptops frequently, and geographically, there is no boundary. Customers are currently satisfying this need by having to charge their laptop in the same way as they always have been; with a power brick, cables, and wall outlet. I would say there is a big opportunity to enter this market and build this product as consumers are wanting more flexibility and ease of use with their tech products.
The idea for this product would be a wireless USB charger. So, it would basically be a USB drives, except it will be charging your laptop instead of for storing files. All you would need is to be connected to a network or have an internet connection. Then you would plug in your USB charger into your laptop and if you are on a network, the USB will detect the signal and begin charging the laptop. If one doesn’t have an internet connection there is also the option of draining battery for your phone (an adapter will be included that allows the USB charger to plug into the phone), to then be used to recharge your laptop. This product will sell for $65, including the wireless USB stick and all of adapters needed.
I think people will go to this product as it is convenient and people will find great use for it, as a lot of people are always on the go and using their laptop. It won’t be that hard for people to switch to this product as this would be the only product out there like this. The competitors would mainly be other wireless laptop chargers and potentially laptop manufacturers. Their weaknesses and vulnerabilities might be the fact that they haven’t designed and made the technology like this and might not be able to if some of the technology gets patents. The way the product is packaged, and the way it is presented is important as we want people to feel this is a legit and viable piece of technology, not one someone buys and then never uses because it is a gimmick. In saying this there would be many departments in this business, such as actual technician and support, engineers looking to enhance and innovate with the product, and there would be marketing employees in to make this product available to as many people as possible.
The most important resource for this business would be the connections and innovation that would happen because of the employees and connections surrounding this product. There would be a lot of avenues for this product to get into because of the connections that are with this product. As far as the next venture, I would say there is an opportunity in creating software that wirelessly chargers the laptop, eliminating peripherals all together. Where I would want to be 5 years into this venture is working on the next project, and someone I have trust in to continue managing this business if it becomes successful. In the next 10 years I think this venture helps me in being able to move all the cogs in order to run a successful business, and in the next venture it wouldn’t be as hard as it would be now, since I have no experience currently. I would hope to be more into the software side of the technology business in the next 10 years, and potentially have a group of software engineers that are designing and creating technology that is for the use of making everything powered through the internet, and creating sustainable networks that can always keep things running through the internet without interruptions. The idea would be that energy and power can go through internet connections and not need the use of natural resources in order to keep things running.  There would also be a research institution that goes all in with Machine learning and allows computers to do the work in creating and sustaining energy.

4 comments:

  1. Hi Raul:
    What a great venture that you identified in your post. It is important to use surrounding resource around you to determine whether the customers are need in your market or not. In your post, you analyzed your innovation strategy and future development of products to expand the machine learning technique in your product which could attract more customers indeed.

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  2. Hey Raul,

    I think the venture for a wireless charging laptop device is a tremendous idea. I understand the hassle of using cables and cords especially with the cables getting all knotted up and torn, it is very irritating. I believe the most important resource for your business would definitely be the connections and the innovation itself.

    Overall, great post!

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  3. Your report was great in putting down your plan into words. I like where you want to be in a couple of years. It is plain to see you care about sustainability, and when this business become successful you will not only definitely have the money to support it, but also a team of scientists who can work on sustainable products and services.

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  4. I think there is a huge market for this type of product. Even though it is 2020, the lack of plugs available for people traveling is so small. Not every airplane, bus, or train has them available. I think just in the frequent traveler market alone, you could see great success with this product.

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