What's Next (25A)

What I would say is next is finding the next potential  market to enter in the PC space, or potentially going into services within the PC space.

Based off what I received from my customers they all said to begin in looking to make software that can automatically start recharging laptops without the use of any peripherals. They said this would be an idea that would radically change the way laptops are used, as this could potentially bring more people to using them. Not only did they say to do this but to also begin looking at ways where being connected to a network or the internet can begin to power devices in general. Sort of like the Internet of Things and Power of ethernet concepts that are beginning to emerge.

I would say I would be going more towards the software side of things in this new venture, and would be targeting more of the enterprise and tech manufacturing industry in order to capitalize on the potential technologies I would create in this new venture. I guess we could become the “suppliers” of the technologies that we would be able to create to then sell to PC and tech manufacturing companies so they could implement it into their products.

New market

                A radically different market I would potentially go into would be the office chair/ furniture industry. I would go into this industry as so many more people are sitting looking at screens all day, a good chair to sit on is needed for a lot of people, and yet people don’t seem to invest a lot in their office chairs, and end up having physical problems because of it/ poor ergonomics. The value would be there would be an affordable option that is also quality in delivering a comfortable sitting experience for people in their offices or wherever they are sitting to do work for an extended period.

                The product service mix that the people from my interviews gave me would be to allow for different age groups to receive different types of chairs regarding their physical condition, and to have chairs that would fit the needs of all different body types. There would also be a different product service mix as there would be the need of people who would want a chair that looks more “executive” in style, and then people who want a chair that is comfortable not as stylish stylish, but still helps maintain good ergonomics when sitting in front of a screen.

                What I learned about this market is how many people really don’t care to invest in a good chair for the time people are sitting in front of their computers, and the poor posture that is involved with it. I would say my assumptions were correct that not many invest in a good chair, but I found it way more surprising how little people are spending on something they must sit on for a lot of the time. However, what I also learned is this industry is very competitive, but one potential exploit could be the price, as there aren’t many great chairs that are available for a good price.

                I still believe the market is attractive, but the process for manufacturing and supply chain must become extremely efficient in order to give a product that is quality for a good price. That would be the hardest part of entering into this venture, as many are trying to come up with a good chair for a good price, but have failed to do so. This makes this product somewhat niche, as only people with money are going after chairs that are expensive. So, if there were a way to make a good chair for a good price, this venture could potentially take off.