Intech.Inc
The opportunity in
this venture is to have a true wireless charger for laptops. This venture comes
from the need for people to have an easier way to recharge their laptop as the
laptop is the primary PC people use for the daily work. The hassle of having to
use cables, a power brick, and be situated near a wall outlet can be very
difficult if you find yourself in situations that don’t have. The people I
would say who have this need the most would be college students, and tech
professionals. There is also a broader
need to anyone who would want the wireless laptop charger. There would also be
a potential really niche opportunity in targeting frequent travelers in planes as
a lot of people travel more often on planes, and as more planes have Wi-Fi on
them, a lot more travelers could potentially use their laptops on them without worrying
about having to recharge it getting off the plane, or not using it at all
because of that reason. The forces that have created this opportunity are that
many people are using Laptops as their main computer and people use it
everywhere and frequently. This market is mainly aimed at people who use
laptops frequently, and geographically, there is no boundary. Customers are
currently satisfying this need by having to charge their laptop in the same way
as they always have been; with a power brick, cables, and wall outlet. I would
say there is a big opportunity to enter this market and build this product as
consumers are wanting more flexibility and ease of use with their tech products.
The idea for this
product would be a wireless USB charger. So, it would basically be a USB
drives, except it will be charging your laptop instead of for storing files.
All you would need is to be connected to a network or have an internet
connection. Then you would plug in your USB charger into your laptop and if you
are on a network, the USB will detect the signal and begin charging the laptop.
If one doesn’t have an internet connection there is also the option of draining
battery for your phone (an adapter will be included that allows the USB charger
to plug into the phone), to then be used to recharge your laptop. This product
will sell for $65, including the wireless USB stick and all of adapters needed.
I think people
will go to this product as it is convenient and people will find great use for
it, as a lot of people are always on the go and using their laptop. It won’t be
that hard for people to switch to this product as this would be the only
product out there like this. The competitors would mainly be other wireless
laptop chargers and potentially laptop manufacturers. Their weaknesses and
vulnerabilities might be the fact that they haven’t designed and made the
technology like this and might not be able to if some of the technology gets
patents. The way the product is packaged, and the way it is presented is
important as we want people to feel this is a legit and viable piece of
technology, not one someone buys and then never uses because it is a gimmick.
In saying this there would be many departments in this business, such as actual
technician and support, engineers looking to enhance and innovate with the
product, and there would be marketing employees in to make this product
available to as many people as possible.
The most important
resource for this business would be the connections and innovation that would
happen because of the employees and connections surrounding this product. There
would be a lot of avenues for this product to get into because of the
connections that are with this product. I would say another important resource
I need to maintain throughout the whole process is having a great team of
innovators, engineers, and scientist to make sure the best quality product is
out there in the market. As far as the next venture, I would say there is an
opportunity in creating software that wirelessly chargers the laptop,
eliminating peripherals all together. Where I would want to be 5 years into
this venture is working on the next project, and someone I have trust in to
continue managing this business if it becomes successful. In the next 10 years
I think this venture helps me in being able to move all the cogs in order to
run a successful business, and in the next venture it wouldn’t be as hard as it
would be now, since I have no experience currently. I would hope to be more
into the software side of the technology business in the next 10 years, and
potentially have a group of software engineers that are designing and creating
technology that is for the use of making everything powered through the
internet, and creating sustainable networks that can always keep things running
through the internet without interruptions. The idea would be that energy and
power can go through internet connections and not need the use of natural
resources in order to keep things running. There would also be a
research institution that goes all in with Machine learning and allows
computers to do the work in creating and sustaining energy.
Another potential concept that could be on the horizon would be looking at
producing affordable chairs and furniture for people that work heavily on the
computer. As so many people are stuck to their computer, having comfortable while
affordable furniture that helps with ergonomics could be a potential market to
enter in. Not only this, but it would allow the business to diversify while still
sticking to a common theme of being in the computer ecosystem.
3. A lot of my feedback came in the form of being able
to maintain connections and innovation in this venture. The connections I make
in the technology industry and market will be a huge factor to see if this product is successful or not.
Without the connections, there is no possible way to stand out, as the market
is so saturated already with tons of different tech products coming out each
year. Having a great team of innovators and scientist would also be crucial if
my company were to survive, and then also thrive. There was also a point made
in being able to reach another huge market.
4. Based on my feedback I added about the importance
of the resources of how having a good team around the business that will make
it successful in the future. What I also added in my venture concept is the possibility
of a new potential market that I hadn’t really thought about, which was the
need for travelers to have wireless laptop chargers. Lastly, I added an element
of a potential diversification of my business to include chairs aimed at people
who work on their computers all day.