Figuring Out Buyer Behavior (2) 15A

In my first interview,  although I gave some alternatives, the research scientist actually gave me a completely different idea on the potential of not even needing the USB wireless laptop charger, but instead relying on creating a software that can take the Wi-Fi signal and then convert it into power for your laptops. This would work as she stated some devices (very few) can already convert the Wi-Fi signals into energy. So, the idea would be the software can transmit the signal through the processor (a semiconductor circuit in all computers “the brain”) and then release the accumulated power into the battery already in your laptop.  She said this kind of software could then either be payed and downloaded by consumer or make contracts with laptop manufacturers if they wanted to implement the software with their laptops. Either way she would be willing to pay the extra price for a completely hardware or wireless free alternative to recharging her laptop

My other two interviews were a little more straightforward as they said instead of a wireless USB charger, they would be intrigued in buying laptops that offer wireless charging already integrated if they had the chance. In my second interview he said that he was looking to buy a new laptop, and if it offered wireless charging, he would pay the extra price for that one “perk.” His basis for this decision is he is looking to buy laptops with the best features and specs as his work is in video game development and he also likes to game. His laptop purchases come from looking online and surveying some of the best gaming/ workstation laptops he can buy. Most of his purchases come with a lot of thought and research and he’s happy when he finally decides on the one he wants. 

 My third interviewer was indifferent to all the alternatives I gave him. He said he would really be fine with any of the products, but he would decide depending on his budget and need at the current time. He recently received a laptop for Christmas, so he went with my solution of a wireless USB charger, though he said it wasn’t necessary. Among the alternatives he also picked an already integrated Wi-fi charging laptop. He said though that his choice wouldn’t be based off the wireless USB charging, but the price of the laptop. Although he would like for his laptop to have it, if it wasn’t in his budget, he wouldn’t really give up the extra money for that “perk.” His shopping was also online, and his evaluation was really based on if he got the best deal for what his money could buy.

In conclusion, there was a lot to learn from this. It's all about the budget. Two really didn’t care and wanted to have the feature of wireless charging, yet one had a budget and wouldn’t give up the extra cash for that feature. In terms of post purchasing evaluation, I believe everyone had the same concept of getting what they specifically wanted whether it be with features or in a budget. If it met those criteria, they were happy with the purchase. I also realized the alternatives to the Wi-fi USB charging are more directly integrated with the laptop rather than a peripheral which could potentially hurt my product.