Idea napkin No.2
1. You
My
talent is being able to understand concepts and to put things together. I’ve
been told I just understand how things work, and, I’m a jack of all trades
because of it. My skills are mainly investigative, but also analytical,
and being good with technology. I think this business would start playing a
role in my life as it’s exactly
how I would envision myself in the future; involved in a lot of areas. Not only
in tech, but in finance, people managing and all the areas that encompass
running a business.
2. What am I offering
to customers
What I’m offering to customers is a way for laptops to be
recharged without having to be plugged into an outlet. It would be a USB
wireless charger (Just like the USB drives that store your files, except not with that purpose). Being connected to a network with the USB plugged in would
automatically start charging the laptop. I believe as more people are using
laptops as their main PC, a big issue is battery life of laptops and the hassle
of having to plug it in while not at home. Many people are on the go most of
the time with their laptop, so there is always the case of them running out of
battery and having to recharge it in a public location, or having to ratoin their battery life ofr fear of having to do so.
3. Who are you offering
it to?
I’m mainly targeting tech professionals and college
students. Typical age would be 18-45 (can be older, or younger of course). I’m targeting this age
group as I would say this demographic has grown up with technology, is constantly using it the most and has experienced the
evolution of it. What my customers all have in common is that they are using
technology daily, and perhaps can’t live without it.
4. Why do they care?
This target
audience has the need of wanting more convenience in charging their laptops. There
might be times where because of time constraints someone may not have been able
to charge their laptop at home, or potentially forgot to leave it charging and
then they must go out with little battery life. Having a wireless USB charger can eliminate these
problems as you don’t have to sit next to a wall outlet anymore or must carry a
charger in your bag. All you need to have is the USB (carry on your key chain:
extremely portable) and a Wi-Fi connection. Customers really enjoy
convenience and this product is exactly for that.
5. What are your core competencies?
I
would say what sets this product apart is the fact that it is truly wireless
and extremely portable. No wires, power brick or wall outlet are needed for
this product to work. The size is of a USB stick, and it’ll come with the
various USB adapter connections that computers are now offering today (USB 3.0,
3.1, USB type-C, thunderbolt).
I believe these
elements fit together but my concern would probably be the reason as to why someone
would buy this product, or the audience. I still believe this is a luxury item
but investigating more I’ve realized the phenomena of having more convenient
and efficient tech products is creating new markets (Ex, Apple EarPods,
wireless phone charging, etc.). People don’t realize how “useful” they are
until they are using it, and word of mouth starts. This could benefit as my
product will gain popularity and free advertising through that word of mouth.
However, if the market does turn out to be more niche than expected it could
raise a problem in how valuable this product is to consumers.
Feedback memo: What I
took away from my feedback is that this item potentially more beneficial than
EarPods, discovering the want and potential need of convenience consumers are
wanting in their products, and just how involved people are with their
technology everywhere. I incorporated this in my napkin by talking about what
the actual need is that could make this product successful, and that is; the
convenience of it. I mainly incorporated the fact that the product can be
valuable to consumers because of the practicality and convenience of it,
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