Thursday, January 30, 2020

Forming an Opportunity Belief (4A)


I believe there is an unmet need in adaptive eye monitoring screens (monitors, laptops, tablets, etc.) for people struggling with eye care due to overexposure of screen time on technology. Biometrics is being used, and stuff like facial recognition technology is becoming more advanced to the point where eventually screens should be able to monitor your eyes to check their health (redness, dryness, blinking time) after being on them for a period of time, and adapt setting bases on those “checks”.  I believe the need is across all age groups, but my specific target will be the ages of 13 and upward as they are the ones probably using technology the most. The need has come from the various cases of eye reports, surveys, and studies that are showing the causes of eye health problems due to being on screens for prolonged periods of time. I believe there are more habits people are trying to enforce to be able to combat excessive screen time usage, such as stepping away from the computer and remembering to blink after a certain period of time. I'm about 70% sure an opportunity exists.

High school Student (Junior)
- What is your average time on phone and computer screens?
A: 9 hours a day
- Do you feel eye strain or fatigue when looking at these screens for a long time?
A: Yes, my eyes burn, typically at night after 3 hours straight
- Are there times you don’t want to look at screens but are forced to because of assignments or tasks you have to do on them?
A: Yes, because most of the times I have to type things, especially for my English class
- What do you currently do to combat the eye strain or fatigue if you are experiencing it? Are you satisfied with the results?
A: I just go to sleep. Yes, very effective, my eyes feel pretty refreshed, but I usually sleep for a long time.
- Do you believe technology should already be addressing these eye health issues, or do you believe it is up to the individual to monitor this problem?
A: Tech companies should already be implementing this so technology should already be monitoring our eyes rather than us having to monitor the situation.  So much stuff uses technology it makes sense.

College Student (Freshman)
- What is your average time on phone and computer screens?
A; 17 hours a week
- Do you feel eye strain or fatigue when looking at these screens for a long time?
A: Yes, I feel eye strain, eye burn, and I feel like I must lay down after a while. My eyes feel very tired after about 4 hours. I feel like I must squint more to continue looking at the screens
- Are there times you don’t want to look at screens but are forced to because of assignments or tasks you have to do on them?
A: Definitely, after doing homework for about 2 to 3 classes, I don’t want to look at screens anymore. I’d rather read a physical textbook.
- What do you currently do to combat the eye strain or fatigue if you are experiencing it? Are you satisfied with the results?
A: I try to look away from the computer for 20-30 minutes, and then go back on. I believe its 70% effective. Not a miracle worker but helps me. I also try to take a 10-20-minute break to refresh my eyes as well.
- Do you believe technology should already be addressing these eye health issues, or do you believe it is up to the individual to monitor this problem?
A: I believe individuals should be monitoring. Like on apple iPhone there is nightlight, same thing with computers. Nobody forces you to be on your phone or computer. Even despite all the assignments I do also try to monitor how long I’m on a computer and how long I’m on phone screens for free time. Tech companies are doing more than enough to combat this situation.

Video Production Specialist
- What is your average time on phone and computer screens?
A: 6 hours a day
- Do you feel eye strain or fatigue when looking at these screens for a long time?
A: Yes, Definitely
- Are there times you don’t want to look at screens but are forced to because of assignments or tasks you have to do on them?
A: Yes, most of the work I do is on computer screens.
- What do you currently do to combat the eye strain or fatigue if you are experiencing it? Are you satisfied with the results?
A: I lower the brightness of the screens. Slightly effective but feel like it could be better. Still strains my eyes.
- Do you believe technology should already be addressing these eye health issues, or do you believe it is up to the individual to monitor this problem?
A: A bit of both, but I believe technology should be addressing the issue. Individuals should take ownership, but tech should be available to address it.

Overall Reflection: I learned the opportunity seems to be very dependent on each individual case. While it does seem like the overall census is that adaptive eye screens should be implemented (high school student and Video Production Specialist) there is also the belief individuals should monitor screen time themselves. The Freshman college student surprised me when saying that it was completely up to the individual to monitor their health and that tech companies are doing enough. Maybe in a bigger sample size, more people would say the same thing.  

Summary: I still believe the opportunity is still present at the time, though I may need more feedback to see if this is true. The feedback I got was almost 50/50 in that people should monitor their screen time for their own eye health rather than technology having to do that. I would think it may be because if tech does address the issue people would spend even more time looking at screens. Entrepreneurs should be adapting their opportunities based on their feedback. If you get feedback that proves the opportunity really isn’t there, you will save a lot of time, resources, and can just go back to thinking of a new idea. But this also may depend on the “timing” of the opportunity. It may not be needed in the present, but in the future it very well could be. So, I believe it’s up to the entrepreneur to really see if the opportunity is “future proof.” 

5 comments:

  1. Hi Raul!
    I really liked your opportunity idea and I think it has a lot of potential. I support you and think that there is a need and will continue to have a need for this invention because technology is the way of the future. People have busy schedules with enough on their plate to always be monitoring their screen time. Great job!
    Mackenzie

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  2. Technology is the future, as my computer science major friends will not shut up about. The strain on the eyes is definitely an interesting case, and companies have tried to address it but nothing has truly worked. For my opportunity, I noticed that it depended on the individual as well to whether they may use it or not; however, your opportunity is more so a permanent answer while mine may be a temporary solution for individuals.

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  3. Hi Raul!
    What a great opportunity belief that you proposed to us! It is true that unmet need in adaptive eye monitoring screens has already caused different impact on our life to show the advancement of technology development in our life. I encourage you to continue to do research on technology effect which could address many people's life problems in fact. You also did great interviews with others to get feedback from different people which would increase your credibility!

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  4. Hi Raul!

    I was very impressed with your opportunity idea. I had no idea that this technology existed or could exist. I think that while this poses a problem for some people, I think most people would override the settings, much like I do with my phones automatic brightness feature. However, your opportunity is a lot like mine in the way that both of our ideas depend on individual cases. Your customers have to want to protect their eyesight and mine have to want to go out to clubs instead of bars.

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  5. Hi Raul,
    I believe your idea of technology being able to adapt to its users eye strain is a great idea. The amount of screen time is not going away any time soon and technology is only going to become more prevalent in everyone’s lives in the future. I use blue light blocking glasses in front of a computer if I will be on it for a long time, but I know kids as young as thirteen will most likely not be using any form of protection on their eyes. You make a good point that if facial recognition is used to unlock cell phones, than there can be a future technology which allows the screen to adjust to one’s eye strain.

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